3-5 years of marketing experience at a B2B software company, preferably with a focus on organic acquisition
Marketing Manager
Responsibilities
- Produce long-form, search-optimized content
- Manage and coach freelance writers
- Conduct keyword research to uncover high-value keyword opportunities
- Monitor and report on organic traffic growth and SERP rankings
- Run experiments to discover new ways to improve content performance
- Run campaigns on LinkedIn to promote awareness, education, and engagement
Core Skills
- 3-5 years of marketing experience at a B2B software company, preferably with a focus on organic acquisition
- Proven track record of driving organic traffic, ranking at the top of SERPs, and winning featured snippets
- Ability to write and edit clear and compelling copy under tight deadlines
- Deep understanding of content strategy and search engine optimization
- Understanding of experimentation for campaigns
- Experience on Google Search Console, Google Analytics, WordPress